# Brightside AI

> Brightside AI is a security awareness platform that teaches employees to recognize and respond to modern social engineering. It combines gamified courses that change behavior with AI-powered simulations that mirror real attacks, from live AI vishing calls using cloned voices to hybrid voice-and-email campaigns and BEC phishing, and assigns follow-up training automatically when someone falls for one. Swiss-built, officially GDPR compliant, and sovereign, with data held in Switzerland and the EU.

Brightside's focus is voice. Its AI vishing simulator places live calls that listen and respond to an employee in real time, using preset or self-cloned voices across English, French, German, Spanish, Italian, Polish and others, with social engineering tactics, urgency and tone configurable per campaign. Calls can be paired with a coordinated phishing email in a single hybrid campaign, which is how these attacks increasingly arrive in practice.

Email simulations run from a guided campaign wizard with attacks chosen manually or by AI, delivered in each employee's own language and graded for difficulty on the NIST Phish Scale. Teams write their own BEC templates by hand, from a scenario, or from a one-line prompt. Employees report suspicious mail in one click from Gmail or Outlook, and anyone who falls for a simulation lands on a single follow-up training page showing the message that fooled them and the signs they missed.

Admins self-serve vendor lists, sender domains, business hours and notifications, sync people from Google Workspace, Microsoft 365, Okta or CSV, and build reporting dashboards from KPI, chart and table widgets. Employee profile data, and OSINT where available, picks the most fitting attack for each person instead of sending everyone the same template.

Courses are gamified and chat-based, covering phishing, BEC, deepfakes, insider threats, cloud security and incident response, scheduled as one-time, quarterly or continuous programs in each employee's language. Employees get leaderboards, achievements and personal statistics; admins can preview any course as a scrollable branch explorer before assigning it.

The blog publishes 149 articles in five formats: step-by-step guides and playbooks for running training and simulation programs, research-and-statistics deep dives, attack breakdowns taking real phishing, vishing and deepfake incidents apart, vendor comparison listicles, and product posts about Brightside itself.

Every article below is linked as plain markdown. Any article's markdown copy is its page URL with `.md` appended, for example `/blog/ai-vishing-simulation-guide.md`.

## Product

- [Security awareness training](https://www.brside.com/security-awareness-training): Gamified, chat-based courses with mini-games and achievements, scheduled as one-time, quarterly or continuous programs in each employee's language.
- [Phishing simulations](https://www.brside.com/phishing-simulations): Guided campaign wizard, AI or manual attack selection, custom BEC and vendor-impersonation templates, NIST Phish Scale difficulty, one-click reporting from Gmail or Outlook.
- [AI vishing simulations](https://www.brside.com/vishing): Live AI voice calls that listen and respond in real time, with preset or cloned voices, configurable social engineering tactics, and hybrid voice-plus-email campaigns.

## Solutions

- [Financial services](https://www.brside.com/solutions/financial-services): Wire-fraud and CEO-fraud programs for banks and funds, with reporting mapped to GLBA, PCI DSS, SOX and FFIEC.
- [Healthcare](https://www.brside.com/solutions/healthcare): Protecting patient data and clinical staff from impersonation attacks.
- [Technology](https://www.brside.com/solutions/technology): Help-desk and MFA-reset attack simulation for software companies.
- [Hospitality](https://www.brside.com/solutions/hospitality): High-turnover, frontline workforces and the training cadence they need.

## Comparisons

- [Brightside vs KnowBe4](https://www.brside.com/compare/brightside-vs-knowbe4): Against the incumbent compliance-training suite.
- [Brightside vs Hoxhunt](https://www.brside.com/compare/brightside-vs-hoxhunt): Against adaptive, gamified phishing training.
- [Brightside vs SoSafe](https://www.brside.com/compare/brightside-vs-sosafe): Against the European awareness-training platform.
- [Brightside vs Proofpoint](https://www.brside.com/compare/brightside-vs-proofpoint): Against an email-security suite's awareness module.
- [Brightside vs Adaptive Security](https://www.brside.com/compare/brightside-vs-adaptive): Against the other AI deepfake-simulation vendor.

## Company

- [About Brightside](https://www.brside.com/about): The team, the Swiss entity, and why the product exists.
- [Contact](https://www.brside.com/contact): Book a demo or reach the team.
- [Protecting US companies](https://www.brside.com/protecting-us-companies): How a Swiss vendor serves US-based security programs.

## Blog categories

- [All articles](https://www.brside.com/blog): Every published article, newest first.
- [Security awareness & phishing training guides](https://www.brside.com/blog/guides): Step-by-step playbooks for phishing simulations, deepfake training, and security awareness programs, from the team that builds the simulators.
- [Security research, trends & statistics](https://www.brside.com/blog/deep-dives): Data-backed analysis of AI phishing, deepfake fraud, and human risk. Research, statistics, and threat breakdowns, without the vendor hand-waving.
- [Phishing, deepfake & vishing attack case studies](https://www.brside.com/blog/attack-breakdowns): Real attacks taken apart step by step: what the attacker did, why it worked, and the one control that would have stopped it.
- [Security awareness platform comparisons](https://www.brside.com/blog/comparisons): KnowBe4 alternatives, vishing simulators, and AI phishing tools compared. What each platform is good at, where it falls short, and how to pick one.
- [Inside the Brightside platform](https://www.brside.com/blog/brightside): Product updates, release notes, and a closer look at how the Brightside AI phishing, vishing, and deepfake simulators actually work.

## Key articles

- [AI Vishing Simulations: How to Run Voice Phishing Drills That Actually Change Behavior](https://www.brside.com/blog/ai-vishing-simulation-guide.md): Step-by-step guide to running AI vishing simulations: personas, targets, consent, metrics that matter, and the training research mistakes to avoid.
- [How to Train Employees Against AI Voice Scams (Vishing): The Complete 2026 Guide](https://www.brside.com/blog/how-to-train-employees-against-ai-voice-scams-vishing-the-complete-guide.md): Stop AI voice scams before they cost millions. Covers role-specific vishing simulations, callback verification, and a comparison of 5 training platforms.
- [Multi‑Vector Security Awareness Training: The 2026 Guide to Phishing, Smishing, and Vishing Simulations](https://www.brside.com/blog/the-2026-guide-to-phishing-smishing-and-vishing-simulations.md): Compare security awareness training platforms with phishing, smishing, and vishing simulations. KnowBe4, Brightside, Hoxhunt, and more for CISOs in 2026.
- [Security Awareness Training Against AI Phishing: A Complete Guide to Defending Against AI-Powered Social Engineering](https://www.brside.com/blog/security-awareness-training-against-ai-phishing.md): Build an AI phishing awareness program with role-based simulations, trusted verification, meaningful metrics, and controls that remain safe when detection fails.
- [Security Awareness Program Guide: 8 Steps for 2025](https://www.brside.com/blog/security-awareness-program-guide-8-steps-for-2025.md): Human error still drives the majority of breaches despite annual compliance training. An eight-step framework for building a security awareness program that measurably changes behavior.
- [How to Measure Security Awareness Training Effectiveness](https://www.brside.com/blog/how-to-measure-security-awareness-training-effectiveness.md): Learn which security awareness metrics predict breach reduction. Discover reporting rates, dwell time, and behavioral KPIs that matter.
- [Defending Against Deepfake Social Engineering: A CISO Playbook for AI-Driven Impersonation](https://www.brside.com/blog/deepfake-social-engineering-ciso-guide.md): How deepfake social engineering attacks work, why legacy controls fail, and the technology, process, and training defenses CISOs can build to stop them.
- [Human Risk Scoring Best Practices: A Data-Driven Program Guide](https://www.brside.com/blog/human-risk-scoring-best-practices.md): How to build a human risk scoring program: weighted formulas, risk tiers, and the KPIs that actually reduce breach risk. Plus our best platform to reduce human error in cybersecurity recommendation.
- [Security Awareness Training Statistics 2025 [100+ Studies]](https://www.brside.com/blog/security-awareness-training-statistics-2025-100-studies.md): Discover 2025 security awareness training statistics from 100+ studies. Learn why 68-95% of breaches involve human error and how training reduces risk by 70%.
- [Compliance vs. Behavior Change: What Security Awareness Training Actually Satisfies Under NIS2, DORA, and ISO 27001](https://www.brside.com/blog/security-awareness-training-compliance-nis2-dora-iso27001.md): What NIS2, DORA, and ISO 27001 require from security awareness training, what auditors accept as evidence, and where compliance and behavior split.
- [Phishing Trends 2026: AI Attacks, Emerging Vectors, and Defense That Works](https://www.brside.com/blog/phishing-trends-2026-ai-cyberattacks.md): Phishing trends 2026, explained with data from Mandiant, Unit 42, and FBI IC3: AI-driven attacks, vishing, deepfakes, and the shift toward identity-centric defense.
- [Human Risk Indicators: Measure, Score, and Reduce Cyber Risk (2026 Guide)](https://www.brside.com/blog/human-risk-indicators.md): A practical 2026 guide to human risk indicators: the taxonomy, scoring methods, outcome metrics, and interventions that turn workforce cyber risk into a number you can lower.
- [Business Email Compromise Explained: Attack Lifecycle, Types, and Defenses](https://www.brside.com/blog/what-is-business-email-compromise.md): Learn how business email compromise works, from vendor invoice fraud and CEO impersonation to AI voice attacks, plus practical controls that prevent losses.
- [What Is CEO Fraud? How Executive Impersonation Attacks Work](https://www.brside.com/blog/what-is-ceo-fraud.md): Learn what CEO fraud is, how attackers impersonate executives through email, voice, and video, and which controls help prevent financial loss.
- [What Is Deepfake BEC? How Voice Cloning Replaced the Wire Transfer Email](https://www.brside.com/blog/what-is-deepfake-bec-how-voice-cloning-replaced-the-wire-transfer-email.md): Deepfake BEC goes beyond spoofed email — it uses cloned executive voices across multiple channels. Here's what CISOs need to know to prepare finance teams.
- [What Is OSINT Security Awareness Training & Why It Matters](https://www.brside.com/blog/what-is-osint-security-awareness-training-why-it-matters.md): Discover OSINT-based security awareness training that uses real digital footprints to create personalized simulations. What are the best security awareness training platforms in 2025
- [Point72, Citadel, Two Sigma Hit by AI Vishing: How the Attacks Worked](https://www.brside.com/blog/hedge-fund-ai-vishing-attacks.md): A breakdown of the AI vishing attacks that targeted Point72, Citadel, and Two Sigma, plus how to train employees to stop voice phishing.
- [How Vishing Attacks Bypass Okta MFA: Defense Guide for 2026](https://www.brside.com/blog/how-vishing-attacks-bypass-okta-mfa-defense-guide-for-2026.md): Vishing campaigns are bypassing traditional MFA to compromise Okta SSO accounts. Discover the attack stages, real breach data, and phishing-resistant defenses.
- [6 Real-World CEO Fraud and Deepfake Attacks: Successful vs. Thwarted](https://www.brside.com/blog/real-world-ceo-fraud-deepfake-attacks.md): Explore six real-world deepfake attack examples involving Arup, Ferrari, WPP, LastPass, Wiz, and an energy firm—separated by successful and thwarted outcomes.
- [10 Best Phishing Simulation Tools in 2026: Features, AI Capabilities, and Multi-Channel Coverage Compared](https://www.brside.com/blog/best-phishing-simulation-tools-2026.md): Compare the 10 best phishing simulation tools in 2026 on features, AI capabilities, and email, voice, and deepfake coverage — with an honest look at what each does well.
- [10 Best KnowBe4 Alternatives for Security Awareness Training (2026)](https://www.brside.com/blog/10-best-knowbe4-alternatives-for-security-awareness-training.md): Compare 10 KnowBe4 alternatives with transparent pricing, multi-channel simulations, and AI-powered training. Find the best security awareness platform for 2026.
- [Best Vishing Simulation Software in 2026: A Buyer's Guide](https://www.brside.com/blog/best-vishing-simulation-software-a-buyers-guide.md): Compare the top vishing simulation software platforms for 2026. See how Brightside, Hoxhunt, and KnowBe4 handle live AI calls and deepfake attacks.
- [Inside Brightside's AI Vishing Simulator: How Live Deepfake Calls Train Your Team](https://www.brside.com/blog/inside-brightsides-ai-vishing-simulator.md): Brightside's AI vishing simulator runs real deepfake phone calls against your employees. See how it works and what the data tells you about your team's risk.

## Optional

- [Privacy policy](https://www.brside.com/privacy): How Brightside handles personal data, including simulation data.
- [Terms of service](https://www.brside.com/terms): Commercial terms.
- [Cookie policy](https://www.brside.com/cookies): Cookies used on this site.
- [Employee terms](https://www.brside.com/legal/employee-terms): Terms shown to employees enrolled in a program.