Deepfake Attacks Are Draining Company Accounts — Are You Next?

The age of deception has officially gone digital. What was once a Hollywood-style gimmick is now one of the most dangerous threats facing modern businesses: deepfakes.

From voice impersonation to hyper-realistic video scams, deepfakes are no longer just a concern for public figures — they’re targeting your team, your brand, and your bottom line.

What Are Deepfakes, Really?

Deepfakes are synthetic media created using deep learning, a form of AI that can mimic human voices, faces, and gestures. They’re often used to impersonate real people with shocking accuracy. While this technology has legitimate uses in entertainment and education, its misuse in cybercrime is rapidly escalating.

Attackers are now using deepfakes in voice phishing (vishing), video scams, identity theft, and social engineering campaigns. Imagine receiving a video message from your CEO asking you to urgently transfer funds — would you question it?

The Rising Cost of Deepfake Fraud

One might think, “Nah, I bet it’s easy to tell the original and a deepfake apart.” Well, let us tell you about this one real-world case. Fraudsters used AI-generated audio to impersonate the CEO of a Germany-based parent company. The fake call tricked a U.K.-based energy firm into transferring $243,000 to the attackers.

No red flags. No second guessing. Just a voice that sounded real enough.

Just like this case, in 2024, businesses suffered an average loss of nearly $500,000 due to deepfake-related fraud. For large enterprises, that number surged to $680,000 per incident, according to Regula.

This isn’t theoretical — it’s already happening.

In fact, Onfido calculated that between 2022 and 2023, deepfake fraud cases skyrocketed by 3,000%. The reason? Generative AI tools have become cheap, accessible, and dangerously effective. With just a few minutes of online video or audio, scammers can now:

• Clone your CEO’s voice.

• Fake a Zoom call.

• Generate video instructions to authorize payments.

• Launch large-scale spear phishing attacks that look impossibly real.

And your employees might not suspect a thing.

Why Businesses Are So Vulnerable

Deepfakes don’t break systems — they trick people. And that’s exactly why they work so well.

Verizon states that human error accounts for 74% of all data breaches, including those involving deepfakes. Employees are often targeted with deepfake scams and phishing attempts that feel authentic because they look and sound real. When a voice sounds like your CEO or a video shows a familiar face, instincts take over — and that’s where the damage begins.

Even more alarming: Only 6% of businesses successfully avoid financial losses from deepfake attacks**, despite 56% expressing confidence in their ability to detect them. This massive gap between perception and reality highlights just how difficult it is for the human eye and ear to distinguish real from fake.

And the financial impact is only getting worse. Fraud losses from generative AI tools like deepfakes are projected to hit $40 billion annually in the U.S. by 2027, as estimated by Deloitte. That’s not a niche problem — it’s a national crisis in the making.

In a world where a fake face or voice can unlock company accounts, approve wire transfers, or manipulate internal trust, humans alone can’t keep up.

How Brightside AI Helps

Being scammed by a deepfake, or any other AI-enabled threat, does NOT sound good to us either. This is why we have built an AI-powered tool designed to protect your employees from such cyber threats. We will prepare your team for cyberattacks:

1. Assessment of employee data risks — we will show your team their personal risks and what personal information is available to hackers to use.

2. Direct data clearing — your employees can directly clear their vulnerable personal data from the web using Brightside.

3. Phishing simulations — use AI-created attack simulations using exposed data and prepare employees for real-life threats.

4. Interactive courses — close any cybersecurity knowledge gaps of your team with our interactive chat-bot courses. Try them out for free now!

Learn more about Brightside AI in this article.